Kickstarter Failures, Why so many?

Kickstarter Failures, Why so many?

Why are there so many campaigns that flop on, 64% of them in 2018?

To answer this question success or failure in Kickstarter campaign  needs to be analyzed and even if you do your kickstarter campaign all alone, which we don’t really think you should do, it is important to think of the feedback.

  • What was good about the campaign?
  • Why was the campaign not funded?
  • What can be done better the next time?

kickstarter failed campaigns

Kickstarter Success Rates

It could seem a little discouraging that only 36.4 % of Kickstarter campaigns prove to be successful.

After seeing that rate, one might think “What’s the point? If just 1/3 of campaigns succeed, why would mine be a success story?”

Feeling that way is understandable, fear of failure is part of human nature.

But the key is not the low success rate.

The key is to find out what those campaigns that did not make it, did wrong and learn from it. There is no shame in going to Kickstarter page and simply start going through the live campaigns, checking how successful they have been. Or NOT!

The most sensible thing to do, of course, is to talk with someone who knows the steps to success. Someone like us! We have the experience and we offer our knowledge to all our customers

Of course, next time any sensible inventor would contact Norded and by listening and learning

Feedback PLEASE!

Everyone loves hamburgers! Everyone! OK, maybe not, but that is beside the point.

The Feedback Hamburger
Food for thought!

Feedback however is best handed in a hamburger model.

It may sound weird or even crazy and to some higher authorities it makes absolutely no difference how the feedback is given to workers, students, kids… But truthfully, how the feedback is given is almost more important than the feedback itself.

If you want the feedback to be forgotten or rebelled against, if you want to get rid of your employees or if you want your staff or kids see you as a dictator type tyrant, feel free to just yell at them and tell them how much a failure they are.

However, if you want your students to look up to you, respect you and trust you, use the hamburger model.

Here is how it works:

First you start with something positive. This is the most challenging step to people who are used to giving negative feedback, but hardly ever remember to say anything positive, even when it is the only thing they could say. To old fashion CEO’s, teachers and parents starting with something positive may feel like they are going ‘soft’ and such pampering is not needed. One should, however, always put themselves in the shoes of the person who is at the receiving end. No one wants to be told they have made a mess. It happens from time to time, but the mistake just becomes that much larger, when they hear about it from someone they respect – or fear.
The positive feedback is the top bun on the hamburger.

Then comes the negative feedback, the beef and the cheese if you will. Never tell anyone they are complete failures or that they can never do anything right. Just tell them what they did wrong, what the mistake was, and stay calm no matter how infuriating the situation is.

Then comes the bottom bun: Something positive again. Even if the beef and the cheese, the negative, would mean that you have to fire the person who made the mistake, it is essential to remember that making a mistake doesn’t mean the person is bad, or completely rotten. You can also never know when you meet this person again. In today’s world you may end up working for them one day and believe me, everyone will remember how the feedback was given.

-Ed Nord

New York, New York

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